The main purpose of this paper is to examine whether the psychological effects of real-time transit information on commuters will lead to transit ridership gain. A conceptual model is developed based on the cognitive models of behavior and posits a simultaneous structure among
psychological and behavioral constructs. Path analysis is employed to analyze such a process. A detailed stated preference survey questionnaire for Chicago commuters comprises the data gathering approach. The analysis results show that real-time transit information systems might achieve the goal to increase transit ridership through its psychological effects on its users. Further, the results show that the provision of real-time transit information might serve as an intervention to break current transit non-users’ travel habit and in consequence increase the mode share of transit use. Moreover, this study suggests that real-time transit information would be more successful in increasing transit ridership if it is combined with associated facilitating programs that enhance commuters’ opportunities to be exposed to such systems first.
Tang, L., Thakuriah, P.V. (2012). “Will Psychological Effects of Real-Time Transit Information Systems Lead to Ridership Gain?” Transportation Research Record, Vol. 2216, pp. 67-74.